--- title: Webinar - Mastering HubSpot for Higher Education description: Discover how leading higher education institutions use HubSpot Marketing Hub to attract prospective students, personalise outreach, and improve enrolment. image: https://velocity.digital/hubfs/1-Jul-10-2025-08-29-12-9493-AM.png --- [![Velocityllogotransparent crop](https://velocity.digital/hs-fs/hubfs/Velocityllogotransparent%20crop.gif?width=1061&height=471&name=Velocityllogotransparent%20crop.gif)](https://velocity.digital/) - [Home](https://velocity.digital) - Our Culture - [Why choose Velocity?](https://velocity.digital/why-choose-velocity) - [Our Team](https://velocity.digital/our-team) - [Careers](https://velocity.digital/jobs) - Services - Revenue Growth Engine - [Digital Campaign Strategy & Lead Generation](https://velocity.digital/digital-campaign-strategy-lead-generation) - [RevOps & Revenue Funnel Alignment](https://velocity.digital/revops-revenue-funnel-alignmentand) - [CRM Implementation & Onboarding](https://velocity.digital/crm-implementation-onboarding) - AI & Automation Services - [Process & Workflow Automation](https://velocity.digital/process-and-workflow-automation) - [AI Readiness Assessment & Strategy](https://velocity.digital/ai-readiness-assessment-and-strategy) - Localised Marketing - [Smart City Portals](https://velocity.digital/city-sites-joburg-and-pretoria) - Resources - [SMB Onboarding Packages](https://velocity.digital/crm-implementation-optimisation#SMB_Packages) - [Blog](https://velocity.digital/latest-news) - [Video Hub](https://velocity.digital/video-hub) - [Events](https://velocity.digital/events) [CONTACT US](https://velocity.digital/contact) ## UPCOMING     WEBINAR # *From Awareness to Application* ## Mastering HubSpot for Higher Education   Discover how leading higher education institutions use HubSpot Marketing Hub to attract prospective students, personalise outreach, and improve enrolment outcomes at scale. In this practical session, you’ll learn how to build seamless, data-driven student journeys from first website visit to submitted application using automation, segmentation, and targeted content tailored to your ideal applicants. ![hubspot-diamond-partner](https://velocity.digital/hs-fs/hubfs/hubspot-diamond-partner-badge-colour.webp?width=150&height=149&name=hubspot-diamond-partner-badge-colour.webp)   ![VM - Content Images (4)](https://velocity.digital/hs-fs/hubfs/VM%20-%20Content%20Images%20(4).png?width=1080&height=1080&name=VM%20-%20Content%20Images%20(4).png) ## What you’ll Learn from this session: 01 Use HubSpot to map the entire student journey—from first touchpoint to application submission. 02 Deliver tailored content and messaging that resonates with prospective students across channels. 03 Gain visibility into which channels, content, and CTAs are driving the most applications. 04 Use smart lists, behavioural triggers, automated follow-ups and nurture flows to reach the right students with the right message at the right time. #### *MEET YOUR SPEAKER* ![Dylan Van Zyl - Velocity Media - BDM & RevOps Specialist](https://velocity.digital/hs-fs/hubfs/Dylan-1.png?width=300&height=300&name=Dylan-1.png "Dylan Van Zyl - Velocity Media - BDM & RevOps Specialist") #### **Dylan Van Zyl** Velocity Media BDM & RevOps Specialist [![LinkedIn - Dylan Van Zyl](https://velocity.digital/hs-fs/hubfs/LinkedIn%20Logo%20-%20Colour.png?width=70&height=70&name=LinkedIn%20Logo%20-%20Colour.png "LinkedIn - Dylan Van Zyl")](https://linkedin.com/in/dylanvanzyl) ## Brands We Have Worked With ![Melrose-Arch-Logo-Black-300x216-1 1](https://velocity.digital/hs-fs/hubfs/Melrose-Arch-Logo-Black-300x216-1%201.png?width=130&height=94&name=Melrose-Arch-Logo-Black-300x216-1%201.png) ![Clarins-Logo-Black-300x216-1 1](https://velocity.digital/hs-fs/hubfs/Clarins-Logo-Black-300x216-1%201.png?width=165&height=119&name=Clarins-Logo-Black-300x216-1%201.png) ![Sun-International-Black-300x216-1](https://velocity.digital/hs-fs/hubfs/Sun-International-Black-300x216-1.png?width=190&height=137&name=Sun-International-Black-300x216-1.png) ![Tsogo-Sun-Black-300x216-1](https://velocity.digital/hs-fs/hubfs/Tsogo-Sun-Black-300x216-1.png?width=151&height=109&name=Tsogo-Sun-Black-300x216-1.png) ![Tarsus-Black-300x216-1 1-1](https://velocity.digital/hs-fs/hubfs/Tarsus-Black-300x216-1%201-1.png?width=153&height=110&name=Tarsus-Black-300x216-1%201-1.png) ![Melrose-Arch-Logo-Black-300x216-1 1](https://velocity.digital/hs-fs/hubfs/Melrose-Arch-Logo-Black-300x216-1%201.png?width=130&height=94&name=Melrose-Arch-Logo-Black-300x216-1%201.png) ![Clarins-Logo-Black-300x216-1 1](https://velocity.digital/hs-fs/hubfs/Clarins-Logo-Black-300x216-1%201.png?width=165&height=119&name=Clarins-Logo-Black-300x216-1%201.png) ![Sun-International-Black-300x216-1](https://velocity.digital/hs-fs/hubfs/Sun-International-Black-300x216-1.png?width=190&height=137&name=Sun-International-Black-300x216-1.png) ![Tsogo-Sun-Black-300x216-1](https://velocity.digital/hs-fs/hubfs/Tsogo-Sun-Black-300x216-1.png?width=151&height=109&name=Tsogo-Sun-Black-300x216-1.png) ![Tarsus-Black-300x216-1 1-1](https://velocity.digital/hs-fs/hubfs/Tarsus-Black-300x216-1%201-1.png?width=153&height=110&name=Tarsus-Black-300x216-1%201-1.png) ## Latest From the Blog OUR BLOG ### [AI Agents in the Workforce: The 3-Tier 2026 Org Chart](https://velocity.digital/latest-news/organisations-folding-ai-agents-org-chart) [CRM](https://velocity.digital/blog/tag/crm) ### [Your attribution model is picking winners that didn't win](https://velocity.digital/latest-news/attribution-model-wrong-channels-revops) [AI](https://velocity.digital/blog/tag/ai), [Sales Enablement & Direct Outreach](https://velocity.digital/blog/tag/sales-enablement-direct-outreach) ### [Klarna's 700-agent walkback — what sales leaders should actually learn](https://velocity.digital/latest-news/klarnas-700agent-walkback-sales-leaders-lessons) CONTACT US ## Let’s Work Together! 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