HubSpot’s H2 2025 roadmap signals the biggest shift the platform has ever made — a full transition into an AI-powered, data-unified, automation-first ecosystem. With Breeze at the centre, HubSpot is redefining how marketing, sales, service, operations, and CRM teams work, collaborate, and grow revenue in 2025 and beyond.
Covered in this article
The Big Picture: HubSpot’s AI-Powered Future
Marketing Hub: Multi-Channel AI Execution
Content Hub: AEO, AI Editing & CRO Intelligence
Sales Hub: AI Teammates for Every Stage of the Deal
Service Hub: Automated Customer Experience
Data Hub: The Rise of Unified, Intelligent Data
Commerce Hub: Smarter Quotes, Billing & Payments
Breeze: HubSpot’s New Intelligence Layer
Smart CRM & Platform Updates
What This Means for Your Business
HubSpot Roadmap FAQs
The Big Picture: HubSpot’s AI-Powered Future
The roadmap shows a single theme: AI everywhere. HubSpot is shifting from an automation platform to an intelligence platform — a system where AI agents collaborate alongside humans across marketing, sales, service, and ops.
Across all hubs, the biggest leap forward is Breeze, HubSpot’s new intelligence layer designed to generate content, automate tasks, enrich data, perform research, and recommend actions in real time. With dozens of upcoming agents, HubSpot is moving toward an AI-first CRM experience that expands what teams can accomplish with smaller headcounts and tighter timelines.
Marketing Hub: Multi-Channel AI Execution
The 2025 updates introduce an entirely new way to build and execute campaigns — with AI working across strategy, segmentation, content, and analysis.
Marketing Studio
A collaborative workspace that handles campaign ideation, channel planning, content creation, and execution in a single AI-powered flow.
AI-Powered Segmentation
HubSpot will automatically suggest high-intent audiences and allow marketers to target segments across channels with one click.
AI Email Editor
The redesigned email builder offers instant personalisation, optimisation, tone matching, and performance predictions using Breeze.
Personalised Web Experiences
Marketers can build AI-generated content variants and automatically match them to the segments that convert best.
Multi-Account Reporting & Workflows
For multi-brand organisations, HubSpot now supports cross-account analytics and automation — a major step for enterprise teams.
Social Enhancements
- Approvals workflow for social teams
- Social Post Agent to generate network-optimised posts
- Stronger platform integrations
Content Hub: AEO, AI Editing & CRO Intelligence
2025 is the year content creation becomes fully AI-led — and optimised for the new world of AI search.
AI Engine Optimisation (AEO) Strategy
AEO is HubSpot’s answer to being discoverable through LLMs and AI search models — the next evolution of SEO.
CRO Agent
AI-driven recommendations for A/B testing, landing page optimisation, and conversion insights.
Blog Research Agent
Automatic topic ideation across content niches with competitive insights.
AI Image & Editor Improvements
- Higher-quality image generation
- Modern, simplified editing interface
Content Migrations & Theme Presets
Faster onboarding for businesses moving from WordPress or custom CMSs to HubSpot.
Sales Hub: AI Teammates for Every Stage of the Deal
HubSpot is introducing AI agents that act like SDRs, analysts, coaches, and assistants — all inside the CRM.
Deal Loss Agent
Analyses closed-lost deals and provides coaching recommendations.
RFP Agent
Drafts proposals using your templates and flags sections needing human input — a massive win for enterprise teams.
AI Meeting Prep & Follow-Up
Automatically prepares context, insights, and personalised follow-up actions.
Buying Signals
AI scans engagement activity, intent data, and company news to signal when the timing is right.
Notetakers (Virtual & In-Person)
Real-time transcription and summary creation across all deal conversations.
Customer Handoff Agent
Ensures sales-to-service transitions are smooth and fully documented.
Service Hub: Automated Customer Experience
Service teams will benefit from faster routing, smarter knowledge base insights, and AI-driven support automation.
Intuitive Customer Portal
More customisation, better navigation, and stronger permissions.
Breeze Customer Health Agent
Detects risk patterns and suggests actions for CSMs.
Breeze Knowledge Base Agent
Finds documentation gaps and supports auto-creation in multiple languages.
AI-powered Alerts & QA
Alerts CSMs when usage drops or key terms appear in calls. AI also scores support interactions to ensure quality.
Omnichannel Waitlists & SMS Support
Helps teams handle spikes in ticket and call volume with smoother routing.
Data Hub: The Rise of Unified, Intelligent Data
Data Hub solidifies HubSpot as a true “single source of revenue truth.”
Data Integration Home
A central workspace for ingesting, monitoring, syncing, and troubleshooting data flows.
Event Data Streaming
Connect in-app product usage, events, and third-party data directly into HubSpot.
AI Data Management
Use AI to enrich, clean, and restructure your CRM data — no technical skills required.
Higher Record Deduplication Limits
Ideal for large or complex databases.
New Cloud Storage Connections
Support for more data ecosystems such as BigQuery, Snowflake, and Azure.
Commerce Hub: Smarter Quotes, Billing & Payments
Breeze-Assisted Quote Editing
AI suggests improvements based on deal context and past conversations.
Product Bundles & Price Books
Better packaging and pricing control for multi-product organisations.
Automated VAT/GST
Full tax automation for global merchants.
Customer Billing Portal
Self-service payment management for buyers — a long-awaited feature.
Smart Payment Retries
AI recovers failed recurring payments automatically.
Breeze: HubSpot’s New Intelligence Layer
Across the roadmap, nothing is more transformative than Breeze. This engine powers agents, automations, enrichment, and research across every HubSpot tool.
Key AI Teammates Coming Soon
- Breeze Assistant: Full AI assistant for CRM data, meeting prep, drafting, and research.
- Breeze Customer Agent: Handles conversations, booking, qualification, and support.
- Breeze Prospecting Agent: Monitors intent data and automates outbound research.
- Breeze Data Agent: Redefines data cleaning, enrichment, and research workflows.
Breeze Studio & Custom Assistants
No-code tools to build custom AI agents trained on your company’s knowledge base and processes.
Breeze Marketplace
One-click installation of pre-built agents across marketing, sales, and service.
Smart CRM & Platform Updates
- Semantic search in Global Search
- User Adoption Dashboard for CRM utilisation
- Smart Property Auto-Refresh, Call Transcript References & Citations
- News Intent Signals written directly to company records
- Job Change Detection
- Improved company records (summary tabs, featured associations)
- Manual sharing of individual CRM activities
What This Means for Your Business
HubSpot is no longer “just a CRM.” It’s becoming a fully intelligent revenue platform capable of:
- Automating complex marketing, sales, and service workflows
- Reducing manual work across teams
- Improving customer experience end-to-end
- Connecting previously siloed data sources
- Maturing revenue operations through AI assistance
- Scaling multi-brand and multi-region organisations with ease
The organisations that will win in 2025–2026 are the ones that adopt AI-driven processes early.
Velocity helps businesses implement HubSpot, adopt AI responsibly, and build scalable RevOps foundations that meet this new era head-on.
Book a HubSpot AI Readiness session with Velocity
