We’re looking for a creative Ad & Video Content Specialist to produce short-form videos, ads, and multimedia assets for TikTok, Meta, and YouTube. Your work will bring our persona-led GTM strategy to life and drive lead gen, engagement, and conversions.
Key Responsibilities
Email & CRM Design
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Design polished, responsive email templates for newsletters, nurture journeys, and automated workflows.
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Translate campaign messaging and GTM narratives into visually compelling layouts optimised for engagement and readability.
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Work with CRM and content teams to ensure email design supports segmentation, personalisation, and conversion goals.
Advertising & Campaign Creative
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Create scroll-stopping static ad creatives for Meta, YouTube, Google Display, and LinkedIn.
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Produce campaign graphics and on-brand visuals aligned to TOFU, MOFU, and BOFU stages.
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Repurpose content (testimonials, case studies, blogs) into snackable creative formats for paid and organic distribution.
Digital & Web Design
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Design website banners, landing page graphics, and supporting campaign visuals that enhance user experience and guide conversion.
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Support the design of on-site messaging, lead magnets, and content upgrades.
Lightweight Motion & Multimedia
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Produce simple motion graphics or light animation where needed to elevate campaigns.
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Create or edit short-form clips only when required for ads or social amplification (not as a primary function).
Cross-Functional Collaboration
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Partner with copywriters, strategists, and CRM/Paid teams to ensure cohesive messaging and design alignment.
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Participate in creative reviews, provide design rationale, and iterate based on performance insights.
Asset Management & Workflow
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Maintain organised, version-controlled creative libraries with clear naming conventions.
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Collaborate within structured 2-week sprints to deliver assets efficiently.
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Stay updated on digital design best practices and platform trends to inform creative testing.
