---
title: Vacancy_ Paid Media Specialist
description: As a Paid Media Specialist, you will be an essential part of the marketing team in identifying new opportunities and optimising media spending strategies.
---
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# Vacancy: Paid Media Specialist
We are seeking an experienced and highly skilled **Performance Media (PPC) Manager** to lead the strategic development, execution, and optimisation of our paid media campaigns across key platforms including Google, Meta, TikTok, and Display. This individual will play a critical role in driving digital performance across the full marketing funnel, ensuring that media spend delivers measurable business outcomes.
The ideal candidate is both strategic and hands-on, with the ability to analyse performance data, manage cross-channel execution, and collaborate effectively with internal and external stakeholders. This role reports directly to the Strategy Lead.
#### **Requirements:**
- Minimum of 7 years of experience managing paid media campaigns, preferably in a senior-level capacity.
- Proven ability to execute and scale campaigns across multiple digital platforms simultaneously.
- Strong understanding of performance marketing KPIs, conversion tracking, and attribution models.
- Proficient in analytics platforms such as Google Analytics 4 and Looker Studio, and experienced in setting up and managing UTM tracking.
- Experience using AI or automation tools for campaign optimisation and creative enhancement (e.g., Madgicx, AdCreative.ai).
- Demonstrated expertise in full-funnel campaign planning, including top-of-funnel awareness through to conversion and retention.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable strategies.
- Strong communication and collaboration skills, with a track record of working effectively in remote or distributed teams.
- Bonus: Experience with B2B lead generation, eCommerce performance campaigns, or tools such as HubSpot and CRO platforms.
Performance Media (PPC) Manager
## More About This Vacancy
- [Key Responsibilities](https://velocity.digital/vacancy-paid-media-specialist#tab1)
- [What We Offer](https://velocity.digital/vacancy-paid-media-specialist#tab2)
### Key Responsibilities
- Develop and manage the full-funnel paid media strategy across multiple platforms (Google Ads, Meta Business Manager, TikTok Ads, and Display).
- Oversee and coordinate campaign execution, ensuring alignment with broader marketing objectives.
- Monitor and manage media budgets, ensuring accurate pacing and maximum efficiency across all channels.
- Optimise campaigns based on performance metrics, conversion trends, and testing insights (e.g., A/B testing, creative iterations).
- Brief and QA creative assets in line with platform best practices and funnel stage requirements.
- Maintain a detailed campaign calendar and ensure timely rollouts in collaboration with relevant teams.
- Deliver regular performance reports, including actionable insights and strategic recommendations.
### What We Offer
- The opportunity to lead and refine the paid media function for a growing digital organisation.
- A collaborative, professional, and supportive team environment.
- Exposure to diverse projects across industries, with a focus on performance and innovation.
### Contact Us
**Head Office**
The Black Church, St. Mary's Place, Dublin, Ireland D07 P4AX
**South Africa**
25 Club Street, Linksfield, Johannesburg
[sales@velocitymedia.co.za](mailto:sales@velocitymedia.co.za)
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### Services
- [Digital Campaign Strategy & Lead Generation](https://velocity.digital/digital-campaign-strategy-lead-generation)
- [Revenue Funnel Alignement](https://velocity.digital/revops-and-revenue-funnel-alignment)
- [CRM Implementation & Onboarding](https://velocity.digital/crm-implementation-onboarding)
- [AI Innovation & Automation](https://velocity.digital/process-and-workflow-automation)
- [Localised Marketing](https://velocity.digital/city-sites-joburg-and-pretoria)
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