Vacancy: Full Time Digital Marketer (Growth Marketer)

Location: Remote (South Africa-Based preferred)
Type: Full-Time
Start Date: ASAP

About This Vacancy

Join our dynamic team at Velocity as a Digital Marketer, where you’ll play a central role in developing, executing, and optimising high-impact digital campaigns for our flagship city websites - Joburg.co.za and Pretoria.co.za.

These platforms connect citizens and visitors with local businesses, events, experiences, and services, and your work will help shape how they discover and engage with their cities.

As a Digital Marketer at Velocity, you’ll work across the full marketing ecosystem – from strategy and execution to analytics and optimisation. You’ll collaborate closely with our editorial, design, social, and commercial teams to drive growth, engagement, and revenue across multiple digital touchpoints.

Your Mission

You’ll be responsible for driving full-funnel growth across our platforms - acquiring users, onboarding vendors, running high-performing campaigns, and building a performance-driven culture of experimentation.

You’ll work closely with our Social Strategist, Content Lead, Community Manager, and Product Owner to build sustainable growth loops that fuel engagement and visibility across multiple cities.

Key Responsibilities

Growth Strategy & Execution

Own and execute multi-channel growth strategy across paid, email, and organic
Build and optimise city-specific landing pages and funnels for both B2C and B2B
Launch fast, lean experiments to validate and scale what works

Performance Marketing & Retargeting

Manage paid campaigns across Google, Meta, TikTok, etc.
Launch and scale retargeting campaigns segmented by city, audience, and behavior
Test and iterate ad creative, messaging, and channel mix in close collaboration with our Social Strategist and Designer

CRM & Lifecycle Campaigns

Build onboarding, reactivation, and lead nurturing journeys across vendors and users
Manage city-specific newsletters and cross-channel drip campaigns
Optimise subscriber growth and engagement across platforms

Analytics & Optimization

Own tracking and attribution across GA4, GTM, Meta Pixel, and Looker Studio
Monitor CAC, CTR, LTV, conversion funnels, and vendor lead quality
Deliver clear reports and insights that fuel roadmap decisions

SEO & Content Strategy

Work with the SEO Consultant and Content Lead to grow traffic through high-intent organic keywords
Identify local trends and content gaps across categories (e.g. food, events, lifestyle)
Contribute to the amplification of top-performing articles and guides

Social Growth & Collaboration

Partner closely with the Social Strategist to ensure organic and paid efforts are aligned
Support rollouts for influencer campaigns, event promotions, “Top 10” campaigns, and seasonal moments
Translate social insights and viral wins into paid growth experiments

Community & Vendor Growth Loops

Collaborate with the Community Manager to surface local campaigns, creator partnerships, and grassroots visibility
Build referral campaigns, creator co-marketing activations, and “list your business” flows to drive vendor acquisition

Ideal Candidate Profile

Experience	5+ years in growth or digital marketing roles at high-growth platforms, media businesses, or marketplaces
Channels	Strong working knowledge of paid social, SEO, lifecycle/CRM, and on-page optimization
Tools	Google Analytics 4, Looker Studio, Meta Ads, Google Ads, Mailchimp, HubSpot, Zapier
Mindset	Analytical and creative, hands-on, results-driven
Writing	Can craft effective ad copy, landing page CTAs, and high-converting emails
Bonus	Familiarity with South African metros, local content discovery, or vendor ecosystems