HubSpot’s H2 2025 roadmap signals the biggest shift the platform has ever made — a full transition into an AI-powered, data-unified, automation-first ecosystem. With Breeze at the centre, HubSpot is redefining how marketing, sales, service, operations, and CRM teams work, collaborate, and grow revenue in 2025 and beyond.
The Big Picture: HubSpot’s AI-Powered Future
Marketing Hub: Multi-Channel AI Execution
Content Hub: AEO, AI Editing & CRO Intelligence
Sales Hub: AI Teammates for Every Stage of the Deal
Service Hub: Automated Customer Experience
Data Hub: The Rise of Unified, Intelligent Data
Commerce Hub: Smarter Quotes, Billing & Payments
Breeze: HubSpot’s New Intelligence Layer
Smart CRM & Platform Updates
What This Means for Your Business
HubSpot Roadmap FAQs
The roadmap shows a single theme: AI everywhere. HubSpot is shifting from an automation platform to an intelligence platform — a system where AI agents collaborate alongside humans across marketing, sales, service, and ops.
Across all hubs, the biggest leap forward is Breeze, HubSpot’s new intelligence layer designed to generate content, automate tasks, enrich data, perform research, and recommend actions in real time. With dozens of upcoming agents, HubSpot is moving toward an AI-first CRM experience that expands what teams can accomplish with smaller headcounts and tighter timelines.
The 2025 updates introduce an entirely new way to build and execute campaigns — with AI working across strategy, segmentation, content, and analysis.
A collaborative workspace that handles campaign ideation, channel planning, content creation, and execution in a single AI-powered flow.
HubSpot will automatically suggest high-intent audiences and allow marketers to target segments across channels with one click.
The redesigned email builder offers instant personalisation, optimisation, tone matching, and performance predictions using Breeze.
Marketers can build AI-generated content variants and automatically match them to the segments that convert best.
For multi-brand organisations, HubSpot now supports cross-account analytics and automation — a major step for enterprise teams.
2025 is the year content creation becomes fully AI-led — and optimised for the new world of AI search.
AEO is HubSpot’s answer to being discoverable through LLMs and AI search models — the next evolution of SEO.
AI-driven recommendations for A/B testing, landing page optimisation, and conversion insights.
Automatic topic ideation across content niches with competitive insights.
Faster onboarding for businesses moving from WordPress or custom CMSs to HubSpot.
HubSpot is introducing AI agents that act like SDRs, analysts, coaches, and assistants — all inside the CRM.
Analyses closed-lost deals and provides coaching recommendations.
Drafts proposals using your templates and flags sections needing human input — a massive win for enterprise teams.
Automatically prepares context, insights, and personalised follow-up actions.
AI scans engagement activity, intent data, and company news to signal when the timing is right.
Real-time transcription and summary creation across all deal conversations.
Ensures sales-to-service transitions are smooth and fully documented.
Service teams will benefit from faster routing, smarter knowledge base insights, and AI-driven support automation.
More customisation, better navigation, and stronger permissions.
Detects risk patterns and suggests actions for CSMs.
Finds documentation gaps and supports auto-creation in multiple languages.
Alerts CSMs when usage drops or key terms appear in calls. AI also scores support interactions to ensure quality.
Helps teams handle spikes in ticket and call volume with smoother routing.
Data Hub solidifies HubSpot as a true “single source of revenue truth.”
A central workspace for ingesting, monitoring, syncing, and troubleshooting data flows.
Connect in-app product usage, events, and third-party data directly into HubSpot.
Use AI to enrich, clean, and restructure your CRM data — no technical skills required.
Ideal for large or complex databases.
Support for more data ecosystems such as BigQuery, Snowflake, and Azure.
AI suggests improvements based on deal context and past conversations.
Better packaging and pricing control for multi-product organisations.
Full tax automation for global merchants.
Self-service payment management for buyers — a long-awaited feature.
AI recovers failed recurring payments automatically.
Across the roadmap, nothing is more transformative than Breeze. This engine powers agents, automations, enrichment, and research across every HubSpot tool.
No-code tools to build custom AI agents trained on your company’s knowledge base and processes.
One-click installation of pre-built agents across marketing, sales, and service.
HubSpot is no longer “just a CRM.” It’s becoming a fully intelligent revenue platform capable of:
The organisations that will win in 2025–2026 are the ones that adopt AI-driven processes early.
Velocity helps businesses implement HubSpot, adopt AI responsibly, and build scalable RevOps foundations that meet this new era head-on.
Book a HubSpot AI Readiness session with Velocity
No. HubSpot includes a forward-looking disclaimer. All features are subject to change, and timelines can shift.
Breeze is HubSpot’s new AI intelligence layer — powering content, automation, research, enrichment, and AI teammates across all hubs.
Marketers will be able to create multi-channel campaigns faster, personalise content automatically, generate segments, optimise landing pages, and produce video clips — all with AI assistance.
Sales teams will receive deal insights, instant RFP support, coaching, meeting prep, follow-ups, and intent monitoring — dramatically improving efficiency.
Yes. Multi-account reporting, workflows, and shared assets are major upgrades for enterprise teams.
Velocity assists with HubSpot setup, RevOps strategy, AI adoption, data architecture, and implementation of AI agents — ensuring the new tools translate into measurable ROI.